Event marketing is evolving quickly, and innovative marketers are using a variety of new approaches to deliver better-quality, faster-converting sales opportunities, but how do you guarantee that you get in front of qualified, in-market buyers to better ensure ROI?
In this session, Mitch Speers, CRO at BuyerForesight™ will lay out the key elements of successful event marketing campaigns drawn from hundreds of events we’ve delivered with companies like Google, Intel and Epsilon.
Attendees are encouraged to share their own experiences and experimentation with event paradigms.
Presented by
BuyerForesight™ is the producer of Common Sense Conferences™
Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.
This is an executive peer group round table event for 8-10 Senior Marketing and Field/Event Marketing leaders. We use a conversational; story-telling approach that works best when everyone participates.
12:00 PM – 12:15 PM
12:16 PM – 2:15 PM
2:16 PM – 2:30 PM
Driven by the desire to provide genuine hospitality–for our guests and our employees–we offer a setting where people truly care about one another and show it in everything they do. The high level of respect and enthusiasm that runs through our entire organization is evident in many ways, including the longevity of our staff and managers, some of whom have been with us for decades.
Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside the venue.
We will follow COVID guidelines mandated by the government and the venue.
I had the opportunity to get together with fellow marketing leaders in Singapore for a roundtable discussion of ‘what’s next’ for event marketing. As buyers’ journeys are constantly evolving, it is important for us to innovate how we run events. It was a great discussion.
It was great! I got to meet with other marketers facing similar challenges to my own, and the intimate dinner was the perfect environment during which to explore new possibilities to tackle those issues.
It was really engaging, talking to our peers from different industries. We were discussing ideas. It was not just one big PowerPoint presentation. It was very effective. I guess I’m taking back a lot of notes with me.
