I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
September 16th 2022, 12:00 PM - 3:00 PM CT, Successfully held
Here’s what we discussed:
Events are a great way to build a sales pipeline and renew relationships with existing customers, but how can marketers extract maximum value from their investment in events?
One option is by applying Account Based Marketing principles to event marketing.
In this lunch session, we’ll dig deeper into what ABM for Events really means.
In the process, we’ll challenge commonly-held assumptions about how to decide which accounts to target, regardless of what your “Target Account List” is telling you, and how to properly engage these accounts once you have them in front of you.
Presented by
Our Working Meals are filled with storytelling, debate and surprising new insights. You’ll also get to know some other smart marketers.
Lunch at The Capital Grille
The Capital Grille
801 Hennepin Ave Lasalle Plaza, Minneapolis, MN 55402
(612) 692-9000
From the moment you step into The Capital Grille, the experience is one of comfortable elegance. African mahogany paneling and Art Deco chandeliers provide a warm, stately setting for their nationally renowned dry-aged steaks, fresh seafood, and acclaimed world-class wines.
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Agenda
12:00 PM – 12:15 PM
Welcome & Registration with Cocktails
12:16 PM – 2:45 PM
Lunch & Networking
2:46 PM – 3:00 PM
Closing
Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside The Capital Grille.
We will follow COVID guidelines mandated by the government and the venue.
Register to Attend
Here’s what attendees at past events have said:
Director, Large Business Customer Experience, NRG Energy
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
Sr. Director Care Strategy & CX, GoDaddy
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Principal, Zeisler Consulting
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.
Director, Global Digital Marketing and Customer experience, Stanley Black and Decker.
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