I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
Director, Large Business Customer Experience, NRG Energy
The Importance of Personalization in eCommerce
– Challenges and Opportunities
May 25th, 2022, 10 AM – 11 AM CT / 17:00 – 18:00 CET, Successfully held
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Here’s what we discussed:
Personalization in ecommerce isn’t a new, revolutionary idea, so why are most businesses still not getting it right? To power even the simplest of product recommendation engines effectively, machine learning models are needed, and they require clean, high-quality data in an expected format. And the latter is not easy to come by. The reality for most data teams is having to make do with the data that is available as exhaust from other systems, rather than data created for their unique business’s purpose.
Our participants joined this roundtable to discuss:
- The increasing importance of personalization in e-commerce
- Different types of personalization
- The role of machine learning in driving personalization
- The challenges in delivering this data
- The difference between exhaust data and data creation
- Personalization opportunities with the right data
Request detailed session notes
We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.
About Snowplow:
Snowplow is a behavioral data platform, built to empower data teams and solve today’s most complex data challenges.
Trusted by tens of thousands of organizations around the world, Snowplow helps you create the data you need to power your breakthrough, and unlock AI and advanced analytics right from your own data warehouse, lake, or lakehouse.
Snowplow allows you to:
1. Create more valuable data
– Unlock transformative AI and advanced analytics with rich behavioral data that’s custom created to describe your unique business vocabulary.
2. Power unlimited applications
– Use Snowplow’s AI- and BI-ready data to power advanced analytics and AI data applications, such as churn propensity models and recommendation engines.
3. Ensure data compliance
– Reduce regulatory risk, record basis for capture and ensure data is only used and shared in ways that are consistent with how it was collected.
As the leader in Data Creation, Snowplow enables you to create, consume, and govern an end-to-end data language across your business, with a common data schema that can be modeled for BI and AI, streamed for real-time applications, and enriched with third-party data and systems.
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.
Here’s what attendees at past events have said:
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
Sr. Director Care Strategy & CX, GoDaddy
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Principal, Zeisler Consulting
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.
Director, Global Digital Marketing and Customer experience, Stanley Black and Decker.
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