Balancing Profitability
with AI-Driven Personalization:
Strategies for Sustainable Digital Transformation

In today’s rapidly evolving economic landscape, organizations are challenged to harmonise their digital ambitions with profitability goals. AI-driven personalization offers a powerful avenue for enhancing customer experiences and achieving competitive differentiation, yet adoption often encounters resistance and integration hurdles.

This roundtable will explore how companies can prioritise digital investments that balance scalability with cost control while leveraging AI to deliver measurable ROI. Key discussions will include strategies for overcoming implementation challenges, real-world case studies showcasing successful AI adoption in B2B and B2C contexts, and best practices for crafting a sustainable digital transformation roadmap. Attendees will leave equipped with actionable insights to navigate the intersection of operational efficiency and transformative innovation.